Learning path · 01
SEO basics
Learn how a person’s question becomes a search result—and how to create a page that genuinely helps.
A starting point for anyone who wants to understand how search works before getting into optimization.
6 in-depth guides
GUIDE 01 · 8 MIN READ
What Is SEO Today? From Google Search Results to AI Answers
Understand what SEO is, how search works, the main areas of SEO, and five steps to get started.
GUIDE 02 · 10 MIN READ
SEO vs Google Ads: Which Should You Choose for Your Goals and Budget?
Compare both channels by timing, budget, measurement, and business goal.
GUIDE 03 · 12 MIN READ
How Much Does SEO Cost? What Are You Really Paying For?
Understand what an SEO fee covers, how to compare proposals, and what to check before signing.
GUIDE 04 · 12 MIN READ
How to Choose an SEO Specialist: Questions to Ask Before Signing
Check examples, scope, access, reporting, and promises before you commit.
GUIDE 05 · 12 MIN.
Unique SEO Methodology: From Keywords to Measurable Results
Gediminas’s SEO methodology, updated: keywords, site structure, page mapping, content, links and measurement. Includes a diagram and downloadable worksheet.
GUIDE 06 · 8 MIN.
SEO audit: what to check, what it costs and what to expect
A practical SEO audit guide covering checks, priorities, scope, pricing and deliverables. Includes a downloadable worksheet.
Latest guide
SEO audit: what to check, what it costs and what to expect
A practical SEO audit guide covering checks, priorities, scope, pricing and deliverables. Includes a downloadable worksheet.
Read guide 06